The marketing blitz surrounding the Halo series of video games has been phenomenally & amazingly successful. I pre-ordered the 3rd installment of the game for my boys & had to stand in line (which snaked all the way outside the shopping mall!) to collect it, surrounded by fans, some wearing the Halo 3 cap & gear...grown-ups, mind you, not kids!
It has spun off into novels & even a movie, due to be released in 2009. I can't imagine what it will be like then...
No comments:
Post a Comment